Email has always been one of the most cost-effective and accountable forms of digital marketing. Now, with budgets coming under increasing pressure its role on the media schedule is becoming increasingly important.

Despite the current economic downturn, figures from E-consultancy show that investment in email marketing grew by 24 per cent last year to £274 million, as brand owners continued to reach out to consumers via their inboxes.

The growth of the industry is bringing about rapid change. Brand-owners are now able to segment audiences and link their email activity to web analytics to get even more for their money. On top of this video and other forms of rich media are opening up new opportunities for email marketers.

To help you keep up with the rapid pace of change, Revolution has launched Digital Bytes, an online resource bringing together expertise from the UK¹s leading email marketing practitioners. On this site, you¹ll find all the information you need to help you maximise your email marketing strategy.

Gareth Jones

Editor

Revolution